News
People are creatures of daily habits. Each individual has unique behavioural traits and routines backed up by emotions, historical background, and culture. And by knowing and understanding these habits, it is possible to create a better advertising strategy that will focus on the exact user needs and further lead to increased conversions and sales. ThatRead more
19 April 2022
A well-optimized app store page can enhance the visibility of an App both on Google and Apple stores. Done properly, you will stop having questions, such as where do I release my app game? Because good App Search Optimization can lead to better positioning and more downloads in iOS and Google Play. Also, a good positioned mobileRead more
24 March 2022
Video games have served as entertainment for adults and children for decades. It continuously enhanced from the early days, and with new technologies, it has become accessible to anyone and pushed into Hollywood movie territory regarding production. Nevertheless, it is increasingly tough to create a good game, but the costs have also risen with thisRead more
27 February 2022
Apart from a decent number of countries across the African continent, there is no detailed deep dive into the regional game industry. Of course, some local firms publish their perspectives about this topic with insightful information and analytics, but still, the truth is, not many organizations provide accurate data. Games Industry Africa (GIA) is aRead more
18 February 2022
The year 2022 has just begun, and new opportunities are opening up ahead. And today, we would like to discuss the foundation of 2022 and what the upcoming year has prepared – what trends news you must be aware of in the mobile videogame industry. The gaming industry is growing, and mobile gaming is itsRead more
20 January 2022